Private, locally-guided tours of San Francisco, Marin, wine country and the coast — just you and up to three others, in a Mercedes-Benz GLE. No bullhorns, no crowds.
From the Pacific coast to the heart of tech — each route is mapped, capped at four guests and driven in a Mercedes-Benz GLE by a guide who lives here.
The legendary coast road south — crashing cliffs at Devil's Slide, sea otters rafting in the kelp, and the wooden roller coaster of Santa Cruz Boardwalk before sunset over Monterey Bay.
Three boutique estates with private, behind-the-gate tastings, a Michelin-recommended lunch among the vines, and the hot springs of Calistoga — all with a designated driver.
Every icon, none of the tourist-bus crowds. We trace the city in a private Mercedes-Benz GLE 350 — the bridge, the Painted Ladies, crooked Lombard Street and a Twin Peaks view that stops you dead.
Cross the Golden Gate to walk among thousand-year-old coast redwoods, then drop into the harbor town of Sausalito and glide back to the city by ferry.
The campuses that changed the world — Apple Park's spaceship ring, the Googleplex, Meta's HQ sign and the Stanford quad, finishing right beside Levi's Stadium.
We started FOGHORN because we were tired of seeing visitors herded past the Bay. Here's what we do instead.
Every guide is a Bay Area local — historians, chefs, surfers and artists who share the city they call home.
Every tour is private — your party of up to four in a Mercedes-Benz GLE 350, with real conversation, flexible stops and a front seat for the views.
We time our routes to the fog and golden hour, so you see the Bay at its most cinematic.
Real moments from real groups.
A few words from people who spent a day with us.
"Our guide knew every hidden vista. The Headlands at golden hour was the highlight of our whole California trip."
"The wine country day felt like being driven around by a friend who happens to know all the best small wineries."
"Small group, zero rush, and the food walk was incredible. Worth every dollar — book the evening slot."
Still unsure? Message us — we usually reply within the hour.
Most tours include complimentary pickup from hotels in San Francisco and downtown. We'll confirm your exact meeting point when you book.
Honestly, fog is part of the magic here — our routes are built for it. In the rare case of severe weather we'll reschedule or refund, your choice.
Absolutely. Most tours are family-friendly; the food walk and redwoods trip are especially popular with kids. Wine country is adults only.
Free cancellation up to 24 hours before your tour for a full refund. Life happens — just let us know.
Yes — private guides, custom routes and multi-day itineraries are our specialty. Use the form below and we'll design something just for you.
Tell us what you'd love to see and when you're in town. We'll get back within the hour with availability and a quote.
